About Axe Hugger
A patented slip-on cover for your guitar stand cradle — a must-have stand accessory for every musician in your life.
Axe Hugger® was created from a desire for convenience and a need for safety when it comes to the everyday care of a guitarist's prized possession — their axe.
It does not make sense that, after purchasing a guitar, you may be instructed to refrain from cradling it in a guitar stand because long-term use can deteriorate and damage your guitar's finish.
Our solution was to create a protective barrier — protecting your guitar's finish from damage — that also transforms the entire look and feel of the guitar stand. Once just a place to put your guitar, your guitar stand can now become a beautiful respectful gesture. Hug your guitar.
The minds behind the brand
Axe Hugger® is owned and operated by Beth and Teddy Cannon.
The Los Angeles company designed and now manufactures an attractive fabric slip that slides easily over a guitar stand. The patented slip sits over the padded cradle, creating a decorative barrier between the delicate finish on a guitar and the corrosive nature of that padding — some of which contains harsh chemicals.
Axe Hugger® was born from love: the genuine love of an instrument and the need to protect it. After its creation it became apparent that this need was felt by many musicians. Word spread, and continues to spread. No longer do musicians have to risk marring their instruments in the potentially damaging cradle of an instrument stand.
Hug everything
At Axe Hugger® the goal is to hug — to protect — all musical instruments, saxophones included. The oxidation protection and the range of styles offer both real protection and the sense of personal identity musicians look for.
The business philosophy is simple: a good music product created by good people of music.
Why it works
Axe Hugger's first strength is that it is patented. The uniqueness of the product within a largely untapped market paves the way for its success in the guitar and musical instrument accessory market.
The company is also based in the music capital of the world. As long-time players in the entertainment industry, Teddy and Beth are well situated to make Axe Hugger® a success — solid music industry relationships, both work and social, forged over twenty years.